Key Achievements

Proven track record of driving growth, building partnerships, and delivering measurable results through strategic leadership and execution excellence.

30% Revenue Growth
Market Expansion

SSituation

HAWE Hydraulik Canada faced limited market penetration outside Ontario, with untapped opportunities in Western Canada and underperforming distributor relationships across the country.

TTask

Develop and execute a comprehensive 3-year growth strategy to expand national footprint, increase market share, and establish HAWE as a competitive player coast-to-coast.

AAction

  • •Conducted deep market analysis to identify high-potential regions and industry segments
  • •Implemented consultative selling approach to understand customer needs and build trust
  • •Developed region-specific go-to-market strategies with tailored product offerings
  • •Created comprehensive budget and resource allocation plan for Western Canada expansion
  • •Established strategic partnerships with key distributors in underserved markets
  • •Implemented competitive pricing strategy based on thorough competitor analysis

RResult

Increased national revenue by 30% over three years, successfully penetrated Western Canadian markets, and established sustainable growth trajectory with healthy distributor ecosystem.

Coast-to-Coast Distributor Network
Channel Development

SSituation

Canada's vast geography and regional market differences created challenges in distributor coverage, with inconsistent performance and gaps in market representation.

TTask

Build a comprehensive, high-performing distributor network spanning all Canadian regions to maximize market coverage and ensure consistent customer service nationwide.

AAction

  • •Mapped Canadian market opportunities and identified optimal distributor locations
  • •Recruited and onboarded strategic distribution partners in key regions
  • •Developed customized business plans for each distributor based on regional dynamics
  • •Created competitive positioning strategies tailored to local market conditions
  • •Implemented regular Quarterly Business Reviews (QBRs) to drive accountability
  • •Provided ongoing training and support to enhance distributor capabilities
  • •Established clear performance metrics and growth targets for each partner

RResult

Expanded distributor network coast-to-coast, boosted Canadian market share significantly, and created a healthy, competitive distribution environment with strong partner relationships.

Multi-Million Dollar OEM Partnerships
Strategic Sales

SSituation

Major OEM accounts required complex, long-term solutions with significant technical and commercial commitments, demanding strategic relationship management and negotiation skills.

TTask

Secure high-value, long-term agreements with top-tier OEM customers to establish recurring revenue streams and strengthen market position.

AAction

  • •Identified and prioritized strategic OEM targets in key industry segments
  • •Built executive-level relationships with decision-makers at target accounts
  • •Led cross-functional teams (engineering, operations, finance) to develop comprehensive solutions
  • •Negotiated complex multi-year agreements with favorable terms for both parties
  • •Structured serial production contracts to ensure long-term revenue stability
  • •Developed account management frameworks to maintain and grow partnerships
  • •Aligned internal resources to deliver exceptional service and support

RResult

Secured multi-million-dollar projects with top OEMs through long-term agreements, established serial production relationships, and created predictable revenue pipeline.

15% Forecast Accuracy Improvement
Operational Excellence

SSituation

Sales forecasting lacked structure and accountability, resulting in poor visibility into pipeline health, inaccurate revenue predictions, and suboptimal resource allocation decisions.

TTask

Implement a data-driven CRM system and sales management framework to improve forecast accuracy, enhance decision-making, and drive team accountability.

AAction

  • •Designed and implemented comprehensive Sales Dashboard with key performance indicators
  • •Established structured CRM adoption process with clear data entry standards
  • •Created sales accountability framework with regular pipeline reviews
  • •Developed performance visibility tools for real-time insights into team activities
  • •Trained sales team on CRM best practices and data-driven selling
  • •Implemented weekly forecast reviews to identify risks and opportunities early
  • •Leveraged analytics to inform strategic decisions on resource allocation and market focus

RResult

Improved forecast accuracy by 15%, created sales accountability culture, enhanced decision-making through data insights, and optimized resource allocation based on reliable pipeline visibility.