Marcos Antunes
Niagara Falls, ON, Canada

Marcos Antunes

Team-Focused Sales Leader | National Sales Manager | Empowering People, Building Partnerships & Delivering Market Growth

Accomplished sales and engineering leader with over 20 years of progressive experience in the hydraulics industry. Proven ability to drive profitable growth, build high-performance teams, and deliver innovative solutions across diverse markets in North and Latin America.

Strategic leader with expertise in revenue optimization, market expansion, and cross-functional team alignment. Skilled at translating business objectives into actionable strategies while fostering a culture of accountability, innovation, and customer-centricity. Track record of transforming market challenges into growth opportunities through data-driven decision-making and strategic partnerships with OEMs and distributors.

Sales ManagementHydraulicsTechnical SalesTeam Leadership

Professional Experience

HAWE Hydraulik Canada

5 years 5 months

National Sales Manager

January 2024 - Present

Ontario, Canada

  • • Lead national sales strategy across Canada for hydraulics and automation solutions
  • • Manage key OEM and distributor accounts, negotiate high-value contracts
  • • Develop go-to-market strategies, pricing models, and pipeline management
  • • Mentor and coach sales team members, fostering high-performance culture

Mobile Sales Manager

August 2022 - March 2024

Mississauga, Ontario, Canada

Mobile Account Manager

August 2020 - August 2022

Hydrafab Fluid Power • Ontario, Canada

Bosch Rexroth Canada

Application Engineer (Industrial Hydraulics)

May 2017 - August 2020

Welland, ON

  • • Partnered with sales team to develop tailored hydraulic solutions
  • • Compiled system proposals and cost estimates supporting bid success
  • • Acted as technical advisor in customer negotiations
  • • Supported sales team in securing projects exceeding CAD $5M
  • • Improved proposal-to-order conversion by 25%
  • • Reduced quoting time by 20% through proposal toolkit development

Bosch Rexroth

16 years 5 months

Sales Manager Marine & Offshore - Latin America

January 2015 - May 2017

Atibaia, Brazil

  • • Spearheaded large-scale hydraulic system projects (up to $5M) across Latin America
  • • Managed strategic accounts including NOV, Palfinger, Huisman, Petrobras
  • • Increased regional order intake by 10M BRL
  • • Generated 25M BRL in quotations with 10% conversion rate

Engineering Manager Industrial Hydraulics

December 2011 - January 2015

Pomerode, Brazil

  • • Directed team of 20 engineers and designers
  • • Introduced AB Drive Thru production concept, winning Bosch Quality Award
  • • Increased engineering capacity by 15%
  • • Reduced departmental costs by 17% while maintaining service levels

Sales Engineer

January 2004 - December 2011

Pomerode, Brazil

  • • Grew territory sales from less than 2M BRL to 5.1M BRL within two years
  • • Delivered 53% of total regional sales target
  • • Overachieved gross profit target by 18%

Key Achievements

30% Revenue Growth

Increased national revenue by 30% in three years through regional expansion and new industry penetration at HAWE Hydraulik Canada.

Multi-Million Dollar OEM Partnerships

Secured multi-million-dollar projects with top OEMs through long-term agreements and consultative selling approach.

15% Forecast Accuracy Improvement

Improved forecast accuracy by 15% through structured CRM adoption and sales dashboard implementation.

Coast-to-Coast Network Expansion

Expanded distributor network from Eastern Canada to coast-to-coast coverage, boosting Canadian market share.

Robert Bosch Latin America Quality Award

2012

Territory Sales Growth

Grew territory sales from less than 2M BRL to 5.1M BRL within two years as Sales Engineer at Bosch Rexroth.

Skills & Expertise

Core Competencies

Sales ManagementStrategic PlanningRevenue GrowthTeam LeadershipAccount ManagementNegotiationBusiness DevelopmentMarket Expansion

Technical Skills

Industrial HydraulicsMobile HydraulicsHydraulic Systems DesignTurn-Key SolutionsTechnical SalesApplication EngineeringCRM SystemsSales ProcessesProject Management

Languages

EnglishFull Professional
PortugueseNative

Education

MBA, Sales Management

INPG

2011 - 2012

Bachelor in Electrical Industrial Engineering

Universidade Regional de Blumenau

1999 - 2004

Get In Touch

Interested in discussing opportunities or learning more about my experience? Feel free to reach out.